When used for lifelong learning an ePortfolio design supporting student ownership, social collaboration and reflection are essential components. Allowing the author ownership of the content is what will set the ePortfolio apart from others allowing opportunity for recognition and collaboration aimed at innovative ideas. Students can use ePortfolios to show individuality, progress and connections. I agree with Andrew Rikard’s article Do I Own My Domain IF You Grade It, that permitting students’ freedom over their own domain allows them to become subjects of their own learning. Promoting digital ownership will allow students to identify their potential audience while promoting creativity and originality to showcase their work. An ePortfolio will not only showcase works, it will support students understanding of how much they have learned and help retain that knowledge while setting new goals.